Security Headers Video
Concept - Script - Design - Animation
This project is part of a cybersecurity video series that aims to make technical content more accessible to the general public.
Collaborating with several subject matter experts, I researched and wrote a script that served as the basis for the overall creative concept. Key visuals emerged from combining established brand imagery that prioritize dark, moody, space-like assets with the more playful traditions of animated explainer videos.
The video uses the yellow sphere first introduced in previous “Explained’ videos to guide viewers through the narrative of security headers and how they can help cybersecurity professionals keep their assets secure. Though abstract technical content can be challenging to portray visually, employing consistent visual metaphors and using a carefully curated color palette to highlight key elements help deepen a viewers understanding of this topic.
Thanks to the educational, non-promotional focus of the video, we were able to build organic exposure on LinkedIn and grow awareness of the Halo Security brand
A TRUSTED GUIDEThe yellow dot serves as a visual companion throughout the piece. It highlights the users point of view and suggests actions a user can take. It also helps the eye navigate through the visual environment.
LIGHT AND DARKA key component of the motion branding strategy for Halo Security is the use of the contrast between light and dark. To explain security headers, it becomes an important visual metaphor for how this simple code can help give security practitioners control over the boundaries of visibility and security.
HELPFUL CONTENT FROM A HELPFUL COMPANYPromotional content rarely finds a large audience organically. As a small startup we needed to come up with strategies that could help the company reach audiences organically while still promoting the core product. While 95% of this video focused on teaching this security concept, a brief visual overview at the end of the video helps to promote Halo as a key partner in the fight against cyber criminals.